I'm sure most of you designers or media students have heard of Kancil Awards before. It's a yearly event held , to attest to the pride in recognizing home-grown Malaysian creative excellence in advertising, and to further underscore the industry's endorsement of the highest standards of creativity.
Some info for you. Kancil Awards are known as the most largest and most prestigious advertising awards competition, and you can see top advertising company like Leo Burnett, Saatchi & Saatchi are battling out their stakes to get the win.
They have a category called Kancil Student Awards. I won't go much blabbering about this, read it up HERE to understand what we have to do.
So for the rest of September, me and my groupmate Azmi and Aaron have to take up a task on how to help older people or parents to use smartphone. After much discussion from higher college authority and certain critics, we decided to do ambience advertising.
We managed to come out with few designs. Without further ado, here goes:
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| Magazine Ambience |
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| Magazine Ambience |
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| Mail Ambience |
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| Traffic Jam Ambience |
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| Lift Ambience |
I'm very proud of what me and my group has achieved to do this. Hopefully we get to win something, though honestly we are not hoping for anything. The most beneficial thing we gained from this is experience.
Thanks to lecturer and others for the kind help.
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